The Great Equalizer

Ashley Gann, Chief Meteorologist for CBS-42, business owner, public speaker, mother of 3.

As a full-time Chief Meteorologist and a parent, in the blink of a pandemic eye I also became a full-time teacher, cook, housekeeper, gardener, and field trip organizer. My home has become the school, playground, office, and TV set. I’m a planner and a crisis communicator by trade. I forecast future weather for crying out loud, but I never saw this coming. No one else saw it coming either, which is why this global pandemic has become a great equalizer.

While there is much uncertainty amidst all of the change, there is also so much opportunity. We have adapted to new workflows, processes, systems. Some have had to make a complete career pivot. Some have taken on delivery jobs just to make ends meet. From the C-Suite to the frontlines, the shutdown and social distancing have affected everyone. For some, the change may feel like a small ripple. For others, more like a tidal wave.

Let’s get one thing clear…Depending on the plates that you’re spinning, some days are probably a haze. You’re struggling to hang on between the homeschooling or care-taking, the house chores and work responsibilities. The cooking, the cleaning, the disinfecting– it all piles up. It’s a lot. In that, there will be things that go back to normal soon, like kids going back to school. We will be able to send spouses out of the house to run errands again. Our walls won’t seem to be pushing in on us as much as we move forward.

As we emerge on the other side, I do hope businesses take a hard look at how this pandemic has forced change. I believe this could open up doors for women by creating more flexibility and empathy in the workplace. This may be a solution for retaining talent long term. For women, climbing the corporate ladder often is stymied due to a lack of options and being forced to choose between personal priorities (children, spouse, aging parents…) and a promotion. Remote-working strategies can produce greater productivity, create long term loyalty, and pave the way for future growth. This is a game changer!

In this global pandemic, the rigid walls of corporations have had to morph into malleable support systems for their employees. We’ve all gotten to see inside each other’s world. I think we’ve been more honest with one another and we’ve seen more authentic bonds being made, because it’s hard to ignore the golden retriever stealing the show on your daily Zoom call from home. We’ve allowed for grace and we’ve been able to see each person in a new way. I believe this could be a defining moment in how we move forward in retaining the best and the brightest in business. We are redefining what collaboration, communication, and productivity look like.

We are proving, through these new work models, that we can have our cake and eat it too. We can attend high powered meetings one minute, while scrubbing dishes and teaching our children the next. I have come to realize a woman can be as successful in her office with a view as she can be at her dining room table covered with crayons. The view may look different, but giving women choices on how they take flight will give them the greatest chance at soaring as high as they can. We must not dismiss these work from home changes as temporary, but see how that can radically redefine workplace culture and ultimately attract the very best to your brand and business. Giving someone options and flexibility is a tremendous value-add for every organization.

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