In mid-March, Momentum hosted its biennial conference at the BJCC. As reports of COVID-19 were being heard around the world, Momentum’s 2020 Vision Conference ended up being the last major event held at the BJCC before they closed due to health concerns. It could not have been pulled off without GoPro Solutions, which was founded by Jennifer Gowers in 2007. She and her team, who work conveniently around the corner from Momentum’s office, worked for months to make sure our vision was carried out successfully. I Zoomed with Gowers to learn how their business is adapting in light of COVID-19.
Believe it or not, event planners are really good at planning for everything. When I called Gowers, I imagined that she would talk about all the events she would have had to cancel and frantically reschedule. Although she said some events and weddings have been postponed, she calmly explained how many of their events have gone virtual. Furthermore, because they plan so far in advance, they have more flexibility in restructuring.
GoPro was also ahead of the curve in working online. Gowers explained that her staff knew how to work remotely before quarantine, so she already had strategies to effectively get things done. She recommends that people designate a space for work in their home, not try to do chores during work hours, and focus on mind management. As an avid podcast listener, she explained that women like life coach Brooke Castillo encourage her to stay positive and mindful.
Looking toward the future, Gowers thinks that people will be more excited to come to events and overall attendance rates will rise. However, she thinks networking won’t be the same, and online platforms will expand. While online events are the most safe, she explained that “online is not the answer for everything”, so some gatherings will have to wait.
As a small business owner in Birmingham, she wants people to try to support local businesses instead of ordering straight from large corporations like Amazon. Gowers is optimistic about Birmingham’s future, citing the city’s unique resilience and genuineness. Although we may not be able to greet each other in person, she says Birmingham residents “know how to hug each other from afar”.