About Momentum
What We Do…
In addition to our flagship leadership development programs, Momentum is the resource for:
- conferences and events for the community
- leadership workshops and training, tailored to individual organizations
- connections to 1,300+ accomplished alumnae
- free mentoring program
- free virtual trainings
- membership networking and learning opportunities
- workforce development solutions
Our Commitment to Fairness & Opportunity
At Momentum, our mission is to unlock human potential. We believe that the strength of any community lies in the contributions of its individuals — each bringing their own talents, perspectives, and experiences. We are dedicated to creating an environment where every person is respected, valued, and empowered to succeed based on their abilities, character, and commitment. In our classes, programs, and content, we foster a culture of excellence that welcomes diverse ideas and backgrounds, recognizing that innovation and growth come from honoring each person’s unique voice.
Momentum’s History
In 2001, a group of dynamic, high-level leaders convened to address a growing need: strengthening Alabama’s leadership pipeline from within. By 2002, a cohort of 21 leaders were meeting regularly, growing their skills through an increasingly structured curriculum. What began as a single 9-month executive leadership program has continued to evolve and change the landscape of possibilities ever since. Today, Momentum helps develop the talent driving performance, culture and continuity to create better work for all. Momentum-trained leaders shape policy in their organizations and communities, impacting hundreds of professionals in their workplace and local networks. Our program alumni go on to mentor emerging talent, take seats on corporate and nonprofit boards, and run for public office — while also reporting personal growth and higher levels of satisfaction at work.
2002 — Momentum Begins
A cohort of 21 leaders began meeting regularly to grow and develop their leadership skills with a more structured curriculum and facilitators.
2009 — Momentum Becomes a 501(c)3
After seven years of proven success, Momentum becomes a 501(c)3 nonprofit.
2012 — Momentum’s First Leadership Conference
To bring more people into the mission of Momentum, the first biennial conference is held in 2012. The biennial Leadership Breakfast begins the following year.
2017 — New Strategic Plan
Founder and CEO Barbara Royal retires and April Benetollo is named CEO. Momentum builds upon Barbara’s vision and enacts a strategic plan that includes expansion of the mission beyond Birmingham, AL.
2019 — Upward Early-Career Program Is Launched
To reach more people earlier in their careers, Momentum launches the Upward Early-Career Program. The program leverages Momentum’s expertise and alumni network to develop the next generation of leaders.
2020 — Launch of Community Virtual Trainings
In the wake of COVID-19, Momentum begins delivering leadership development webinars free to the community. Trainings now reach over 3,500 leaders annually.
2022 — Momentum Launches in Huntsville
Our Executive Leadership Program launches in Huntsville, engaging top leaders in the Rocket City. The Upward Program launched in February 2025.
2024 — Momentum Works Launches
In partnership with the City of Birmingham and other funders, Momentum Works launches, providing accessible leadership development to more leaders.
2026 — Momentum’s New HQ
In May 2026, Momentum established its headquarters in Birmingham’s Switch District to expand its impact, programming, and reach — enabling both in-person and streamed trainings.