With more than 22 years professional experience, Caryn Terradas has demonstrated success building and positioning brands, developing and executing digital or traditional marketing strategies, and leading a marketing team. A holistic marketer, Caryn seeks to achieve results by combining the optimal mix of marketing channels. Detail oriented, with the ability to see the ‘big picture’ of the organization’s goals and efforts, Caryn effectively positions businesses and organizations for growth and success. Caryn is an in-demand speaker and influencer, known for her friendly, frank conversational style in presenting complex social media marketing information in informative and enlightening ways.
Personal Branding: Put Your Best Digital Foot Forward and Raise Your Social Capital
This presentation will show you why your personal brand matters, how to improve and maintain your personal and professional social media presence, and how to use social media to engage potential clients by building your professional social capital using LinkedIn. As the saying goes, “You’re already branding yourself, even if you don’t know it.” Amazon CEO Jeff Bezos is quoted as saying, “Your brand is what people say about you when you’re not in the room.” Effective personal branding will elevate your social capital, differentiate you from the competition, and allow you to build trust with prospective clients or employers.