Liza Padilla serves as Digital & Social Media Strategist, at Alabama Power in Birmingham, AL. She manages Alabama Power’s digital reputation across a variety of digital platforms and social media. Her responsibilities include content strategy, creative development and paid media strategy. She has been with Alabama Power for 12 and a half years where she has worked in a variety of business units including Public Relations, Marketing and Customer Experience. She completed her undergraduate degree in Public Relations at Auburn University, where she was a member of the multiple national title winning Equestrian Team and an SEC Honor Roll Student. Liza and her husband, Freddy, live in Vestavia with their two daughters Reese (6), Ryan (2), and Golden Retriever, Posey (1).
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