We had an Intentional Tuesday session with Caryn Terradas this week on how to leverage LinkedIn to boost your professional brand. Caryn is a social media guru and owner of a digital marketing company, Social U.
Caryn shared so many highly practical tips, it was easy to leave with lots of action items. We’ve recorded the whole session and will be posting here, but if you just want a few of the highlights, here are our top five take-aways:
1. Update Your Profile
Use an updated, professional headshot. Edit your LinkedIn url so people can find you easily; if you have a common name, try adding your city or your position to your name (e.g. Christin Johnson_CPA_Birmingham.) Keep your Summary to a few short sentences, with your main “selling point” in the first line. Get more detailed in your work experience, listing out each position you held in a company to show progression. Don’t forget to list volunteer experience! Get about 10 good recommendations; the higher profile the recommender, the better.
2. Connect with Other Users
Start with people you really do know. Look at the suggestions LinkedIn proposes (connections of your connections) and add the ones you know or would like to meet. Get to 250 as quickly as possible. Connect with thought leaders in the Groups you join. Once you hit 500 connections, LinkedIn just displays “500+ connections.”
3. Join Groups
Speaking of groups, join a few. People are not using the Groups in LinkedIn as much as they used to, but if you can find a few active Groups in your field, it’s a good way to show your professional interests and to expand your network beyond the local scene.
4. Post Content
Ideally you want to generate content on LinkedIn about 20 times per month. It’s easier than it sounds. You can share content from others, post links you spot elsewhere on social media, comment on current events (diplomatically), post events, and share volunteer opportunities. Make your posts part of your daily routine, and post during business hours. A good habit is to post first thing, upon your return from lunch, or when you need an afternoon break.
5. Use Graphics
The more visually appealing you can make your posts, the better off you’ll be. Canva is the free, easy to use tool Caryn suggested for making professional looking graphics quickly. Canva has social media templates that are already correctly sized, and hundreds of royalty free photos. She also suggested Unsplash for even more royalty free photo choices.
Connect with Momentum! (Okay, so that’s #6)
Momentum has an active LinkedIn page, so please connect with us! We would also love for you to connect with our team: