As we previously discussed, women’s financial influence has increased radically due to greater financial independence, more spending power, and growing leadership. Combine increased financial influence with an upward trajectory of women’s roles in philanthropy, and there could be some serious world changing going on.
A brief history of women and philanthropy
According to Inside Philanthropy, Andrea Pactor, Associate Director of the Women’s Philanthropy Institute, traces the momentum for women and philanthropy back to 1991. In that year, Sondra Shaw-Hardy and Martha Taylor started the National Network for Women as Philanthropists, which changed the way women approached giving and cultivated women donors.
In 2004, the program became part of Indiana University, which allowed Shaw-Hardy and Taylor to make presentations about gender and philanthropy across the country. The program provided donor education to women donors about their power and influence in philanthropy, while also guiding fundraisers to engage women as donors.
This is just one example of the growing movement of women in philanthropy.
Generation and gender statistics
As the Baby Boomer generation moves towards retirement, Millennial women are modernizing giving. According to a recent study, Millennial women support a wider range of causes and are more likely to use new forms of giving, such as crowdfunding or giving circles. 75% of Millennial women said they are more likely to lead with their hearts than their heads when it comes to giving, compared to 62% of Baby Boomer women. However, Baby Boomer women tend to be more strategic and therefore more satisfied with their philanthropy.
Compared to men, 64% of women are motivated by their heart when it comes to giving decisions, compared to 53% of men. However, men tend to be more confident about which tax strategies or methods to use for giving compared to women (52% to 40%, respectively).
Philanthropic education is more important than ever. A strength of women’s philanthropy movement is its multi-faceted support of various causes. By pairing greater financial independence with philanthropic motives, women have an opportunity to make a huge difference in their communities. As women, we must come together and leverage these resources to maximize their potential.
Visit Momentum’s new Mission Partners page to learn about some great organizations that are investing in the Birmingham community and get involved!